Creating a fund raising video may sound straight forward; hire a video guy, interview some poeple, put it up on the web! The truth is, there are real hazzards for a non-profit organization when trying to get value for money in a fundraising video. Many non-profit videos are well produced but lack the formula for raising money! What's more, HOW you use the video makes all the difference between success and failure.
I now offer a seminar where I teach the secrets of the Video Case Statement format. I'll also show you how to shop for a producer to create your video. Most importantly, you'll learn how to use the video to raise money. I provide a 90 a minute presentation, hand out a DVD tutorial to each organization that attends, and will be available for an hour afterward for one-on-one questions which weren't answered during the seminar. Every non-profit, large or small, can use this information to dramtically increase major gifts and be armed with knowledge when it comes time to produce a fundraising video.
1. HOW TO CREATE A VIDEO CASE STATEMENT
In today's non-profit world, the need has grown and resources have shrunk. This means there are more organizations vying for the same dollars.
There is a proven formula for creating a fund-raising video called the Video Case Statement. I'll teach you how the Video Case Statement weaves together and you'll learn how to create a video which maximizes it's impact and usefullness, no matter what your budget. When you hire a producer, you'll know exactly what you want him to do and how you want him to do it.
2. HOW TO SHOP FOR A PRODUCER
Production value is as important as the quality of your business cards. The video represents your organization. There is a huge difference between a videographer and a producer. Shopping for a producer can be tricky because most people don’t know how. For this reason, non-profits can be taken advantage of. I'll provide you with some basic guidelines to help you KNOW what to look for, including:
3. HOW TO RAISE MONEY WITH VIDEO
A VIDEO IS NOT A FUNDRAISING PROGRAM. It’s an important part of one. Video can light a fire in people so the rest of your fundraising organization can cultivate those early flames and create a passion-driven campaign.
I'll show you where and how to use your video to raise money. Included are tips on soft-presentations which allow even inexperienced development departments to take immediate advantage of the power of the Video Case Statement. Fundraising is about surfacing interest and inviting people to participate. In this seminar, I'll show you how to get that done!