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The Books

SECRETS TO

BIG MONEY USING VIDEO

THE ART OF THE VIDEO CASE STATEMENT

Fundraising is about finding LIKE-MINDED people. Video is a powerful tool for surfacing interest in your mission, interest that your fundraising appeal can harvest.

In "Secrets to BIG MONEY Using Video" Christian Shimer shares his years of experience creating fundraising videos. This one of a kind format prepares any size organization for producing a capital campaign video that really brings in BIG MONEY from wealthy donors! The goal of this book is to provide organizations of ANY size or financial capability, the understanding they need to be able develop their own fundraising video.

IN THE BOOK YOU'LL LEARN:

Why you need video
The Video Case Statement Method
Heart Mind Resonance
Video Length
Interviewing Techniques
Shopping for a Producer
Legal Issues
Funding the project

Using the Voice of the Client
Duplication
How to use your video to raise money
The "Advisor" approach
The paddle raise primer
YouTube for nonprofits

5 Stages of Donor Development

SHOW ME THE

BIG MONEY

FUNDRAISING IN THE LAND OF THE GIANTS

NOW AVAILABLE!

Eighty percent of the money you need for your charity will be provided by your top twenty donors. Those BIG MONEY gifts are only available from philanthropic giants. And every charity in the nation wants to enter the land of the giants and win their hearts and minds. Want to learn how to beat your competition?

Want to know how the most successful professionals get those really big gifts? This book, written by a forty-year veteran of organizing BIG MONEY fundraising campaigns, tells you exactly what to do to get those BIG MONEY gifts and how to have fun while doing it. If you are a professional or a volunteer with charitable gift fundraising responsibilities, you’ve just found the pot of gold at the end of the rainbow.